Lotusmiles, Vietnam Airlines’ frequent flyer program, has entered the final round of “The Loyalty & Engagement Awards 2024”.
Lotusmiles has been nominated in three of the annual award’s 48 categories, namely for Best Loyalty Strategy – Entertainment & Media, Best Use of Corporate Social Responsibility and Best Card-Based Loyalty Program.
“I am delighted to extend my warmest congratulations to you for being a FINALIST in the prestigious Loyalty & Engagement Awards,” shared a representative of Marketing-Interactive magazine, an Asian online publication for advertising, marketing and media which hosts the award for customer-centric practices.
“Undoubtedly, securing a coveted place on the shortlist stands as a testament to your unwavering dedication to consumer-centric practices that nurture, captivate, and retain your most valuable assets – your customers.”
Winners of the award are expected to be announced in Singapore in June.
In 2022, Lotusmiles won the Bronze medal in the awards’ category “Best Loyalty Program – Travel & Hospitality”, marking the first time when it received international recognition.
Accompanied by dear members, Lotusmiles will certainly develop further and achieve many successes in the future.
About “The Loyalty & Engagement Awards”
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Open to any client company, either public, private or NGO, the annual award seeks to give merit to the most effective, innovative and deserving consumer-centric programs and schemes. “The Loyalty & Engagement Awards” is the only event in Asia Pacific that focuses completely on customer loyalty and engagement. For more details about the award, please click here. |