Established in December 1999, the Lotusmiles Program will mark its 25th birthday at the end of 2024. Let’s join us to review glorious achievements on the journey of conquering aspirations and leaning towards good values.
Named as “Golden Lotus Plus”, Vietnam’s first frequent flyer program carries Vietnam Airlines’ wishes and symbolic image: A lotus imbued with national identity that binds customers’ loyalty to the national flag carrier, accompanying passengers on every trip to explore and experience the colorful world.
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Imprint of 6 million members |
Providing benefits and quality services to passengers, Lotusmiles has become a prestigious brand, attracting a large number of customers. Celebrating the 25th anniversary with powerful expansion is also the time when Lotusmiles welcomes the 6 millionth member, affirming its leading position in Vietnam’s field of loyalty programs and of a mid-range airline in the SkyTeam alliance.
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Extensive partner network |
Beyond aviation services, a network of nearly 70 reputable non-airline partners in many fields such as banking, hotels, shopping, insurance, health care… creates a superior ecosystem with extremely rich offer. Thanks to this network, Lotusmiles member benefits are increased day by day and diversified in more fields.
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Continuous innovation and development |
Having been running independent operation since 2016, Lotusmiles has made strong changes by implementing large projects, well received by its members such as Payment using Cash and Miles to buy ticket; Mile Redemption for LotusMall gifts; Family Account; Lucky card number and Lotus Bingo lucky draw.
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Meaningful community program: |
The year of 2023 marks a new development in community activities when Lotusmiles cooperated with Vietnam Airlines to donate more than 6 million bonus miles thanks to the program’s generous members, contributing to the implementation of humanitarian projects. This community activity will further every year.
In May 2024, Lotusmiles’ Facebook page and private Tiktok channel officially became operational, marking a step forward in communication work, increasing interaction to promptly grasp member needs.
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International fame |
In 2022, “Vietnam Airlines – Lotusmiles” was named for the first time in the international awards program ” Loyalty & Engagement Awards”, Travel & Resort category, one of the prestigious awards handed each year.
In June 2024, Lotusmiles further reached the final of the “Best Customer Loyalty Program – Loyalty & Engagement Awards 2024” award and excellently crossed the finish line with a Bronze medal in the category “Program with Entertainment Strategy & Best Communication – Best Loyalty Strategy – Entertainment & Media”. Not only that, Lotusmiles also reached the finals of the categories “Best Card-Based Loyalty Program” and “Best Use of Corporate Social Responsibility”.
In addition to the Loyalty & Engagement Awards 2024, Lotusmiles also surpassed hundreds of competitors to reach the final of another international award – the International Loyalty Awards 2024, the most prestigious award of customer loyalty programs global scope.
While the final results have not been achieved, being on the final list confirms Lotusmiles’ efforts and continuous improvement.
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Toward the future |
Over the past 25 years, Lotusmiles has overcome many challenges, from economic fluctuations, fierce competition to changes in customer needs. With enthusiasm and a spirit of constant innovation, Lotusmiles has adapted and continuously developed.
With the goal of “Protecting rights – Increasing incentives” for members, Lotusmiles commits to constantly making efforts to bring more and more benefits to passengers when flying with Vietnam Airlines.
Glorious achievements in 2024 are an extremely meaningful 25th birthday gift for Lotusmiles and close members. Entering a new age full of energy, Lotusmiles looks towards the future with new plans and conquers new goals.