The year 2025 marks a remarkable milestone for the Lotusmiles loyalty program, as it was honored at three international award ceremonies with four prestigious trophies, reaffirming Vietnam Airlines’ leading position in customer care and member engagement.
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- At the Loyalty & Engagement Awards 2025, Lotusmiles received the Silver Award in the category “Best Loyalty Strategy – Rewards & Incentives” for the campaign “25 Years Cherishing Rewards.”
- At the World Travel Awards 2025, Lotusmiles was named “Asia’s Leading Airline Rewards Programme.”
- At the Frequent Traveler Awards 2025, Lotusmiles achieved a remarkable double win, earning “Best Airlines Elite Benefits” and “Airlines Program of the Year” in the Asia Pacific category.
Lotusmiles is driving a comprehensive development strategy focused on four key pillars: expanding its ecosystem with new partners, enhancing the quantity and quality of its membership, personalizing the member experience, and strengthening benefits and member engagement.
With these awards, Lotusmiles and Vietnam Airlines reaffirm their dedication to accompanying customers not just on their flights, but in every moment of their lives.
Congratulations on this remarkable achievement. We look forward to seeing even more success for Lotusmiles in the future.